True.com or false?

So one of the things that dating web site True.com promotes is that it's a safe place to find a mate:

Background screenings for felons and married people
We can't guarantee criminals won't get on the site, but we can guarantee they'll be sorry if they do.

So I'm a little perplexed by the ad that popped up on a humor site my friend linked me to...

I looked at the code behind the page, and it looked like a legit Google-served ad, but I'm no expert... it could be someone trying to soil True.com's reputation. Think I'll have to e-mail True.com to find out their side of things. If I hear anything back, I'll post it. Too weird!

Boy, am I glad I don't have to deal with dating sites anymore. =)